During the Victorian era, Japan was viewed as an exotic land full of mystique. They are similar to how the West views family crests. Mon originates from Japan is a style of design often associated with representing families and high-status organizations. When the Louis Vuitton logo was first designed it was based on a sub-trend within the Victorian Era called mon. The Meaning Behind the Louis Vuitton Logo By creating a logo with a unique look that was trademarkable, would-be copiers could be stopped by the force of government. When the company passed onto his son after his death, Georges Vuitton helped pioneer the creation of the now iconic logo to help protect the company from rampant counterfeiting. Louis Vuitton products are some of the most counterfeited products in the world despite the company holding important trademarks and copyright protection to their logos and designs.īefore the famous LV monogram was invented, Louis Vuitton became well known because it produced a stackable trunk in an era when most travel trunks were of a rounded design that made them impossible to put on top of each other. Today the brand is valued at $33.6 billion and operates in 50 countries with over 460 stores. Louis Vuitton is a French fashion brand founded in 1854 by Louis Vuitton, originally a trunk-maker to Empress Eugénie de Montijo, wife of Napoleon III. Luxury Brand Logos in the Forbes Ranking of Most Valuable Brands Using their stories you’ll be better prepared to apply their lessons to your own company. We’ll explore the meaning behind six brands and their logos from Forbe’s list of most valuable brands.Įach of these brands has extremely high perceived value in the eyes of its customers so it makes their analysis even more meaningful. What you may not know though is the background behind how the brands came to be? By extension, the logos of these top brands have become synonymous with great wealth, power, and class. These companies have made their names so well known that you’d probably recognize them without having to think twice. The brands that do this the best have gone on to dominate their industries and generate billions of dollars in revenue. Behind every major brand is a story being told to its customers consciously and subconsciously.
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